What is Data Analytics?
Data Analytics is the science of analyzing raw information to draw insights and conclusions. It entails systematic data extraction, collection, exploration, and interpretation from numerous data sources by combining statistical analysis, mathematical modeling, and computational techniques to identify meaningful patterns, trends, and correlations from the datasets.
The primary objective of data analytics is to transform complex and diverse information into actionable knowledge to facilitate informed decision-making. Data analytics empower organizations to drive efficiencies and profitability, enhance customer experience, and identify market opportunities by leveraging data to get a deeper understanding of operations, customer behaviors and market dynamics.